I signed up for Alice this morning. It just made sense. The founders (Brian Wiegand and Mark McGuire) of Alice ask "Why?" "Why do people run out of toilet paper?" I ask "Why?" too. At home we run out of tissue, toilet paper, dishwasher detergent, toothpaste, laundry detergent and assorted other non-perishables. We run out of perishables, too, but they are more evident and we stop by for them on the way home from work. For the non-perishables we make the emergency trip from home more often.
So, I'll see how it goes. The best part, of course, is that there are no shipping costs. And Alice will remind me that I need to buy. Let's hope she doesn't nag.
From the Alice web site: Alice provides you a better way to manage all of your household essentials online. You tell Alice what you buy—choosing from great deals on 1000’s of products—and Alice goes to work. We organize all of your products, find coupons and deals for you, remind you when you might be running low, and help you order just the items you need so you can avoid that trip to the corner drugstore or the big-box store. And all this convenience comes direct to your door with free shipping included.Best of all, you won’t over pay for the power and convenience of Alice. In addition to free shipping on every order, you’ll find great prices too. That’s because Alice isn’t your average retailer. You order from Alice just like you would a retailer, but behind the scenes we work like a marketplace, allowing manufacturers to sell directly to you. This direct to consumer model eliminates the retail middleman, saving lots of costs that can be passed directly on to you. And in addition to saving you money, the Alice marketplace allows your favorite brands to have a direct relationship with you—to reward you, personalize things for you, and work smarter for you. It is a win-win that gives you fantastic convenience AND tangible savings.
You can read articles about the Alice start-up here and here.
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